The final countdown to the 2022 World Cup is on! In less than a month, over 1 million fans will descend on Doha, Qatar for a historic sporting event that is sure to inspire football fans for decades to come.
It was eyebrow-raising, if not out-right controversial, when Qatar was announced as the host for the tournament. How could Doha, a city of less than 3 million people, possibly be able to accommodate the 2nd largest sporting tournament in the world? Where will the deluge of fans stay? How will they get around? Will it be safe?
For even the casual observer, Qatar has more than put to rest any of the above doubts: numerous residential and hospitality developments, the bold construction of an entire metro system in Doha, and a number of investments in the security sector. What’s not so apparent, though, is another huge investment Qatar has made in preparation for the games: a multi-billion-dollar investment in training.
Here at DTG, we’ve seen the dividends that investing in your people’s skills, talents, and futures can bring, both in Doha around the globe. The audacity of Qatar to aim big, win big, and double down with a commitment to training is something that organizations of all sizes—from entire nation states to SMEs—can learn from.
We wish Qatar all the best in Q4 this year, as it showcases to the world what you can accomplish when you set your sights high and commit yourself to training! May the best team win!
